Archive - Eric Button's Substack

New Top Discussion

Spy planes, the Singularity, and Jeff Bezos

Feb 11

Local vs. global maxima, why products die, and how to build things that work

Feb 9

Cocaine, STDs, and how to use risk asymmetries to your advantage

Feb 9

First principles, the Apollo Program, and a framework for allocating resources

Feb 9

"First mover" is a label, not an outcome

Feb 10

Notes on the book of the 21st Century

Feb 10

How to build an unsexy restaurant empire

Feb 9

How sexiness makes us feel about usability

Feb 9

The cowboy's aircraft

Feb 21

War appears simple, but becomes extremely difficult

Feb 9

The first rule of relationships and how to think like Richard Branson

Feb 10

Vanity license plates, vegetable paintings, and how to get more done with less

Feb 9

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