Archive - Eric Button's Substack

New Top Discussion

The cowboy's aircraft

Feb 21

Some of my recent reading, with a little commentary

Feb 11

Spy planes, the Singularity, and Jeff Bezos

Feb 11

The first rule of relationships and how to think like Richard Branson

Feb 10

Notes on the swiss army knife of the skies

Feb 10

"First mover" is a label, not an outcome

Feb 10

Notes on the book of the 21st Century

Feb 10

Local vs. global maxima, why products die, and how to build things that work

Feb 9

How to build a business which can't be competed away

Feb 9

Cocaine, STDs, and how to use risk asymmetries to your advantage

Feb 9

How sexiness makes us feel about usability

Feb 9

War appears simple, but becomes extremely difficult

Feb 9

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